Application of Robyn Marketing Mix Modelling to predict media effect decompositions and saturations to optimize budget allocation strategy: FMCG Meal-kit case study

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Keywords	diminishing return, Marketing mix modeling, machine learning, paid advertisement, Optimal budget allocation
Thesis Advisor	Roos, J.M.T., Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/71041
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yamazaki, Risa. (2024, January 29). Application of Robyn Marketing Mix Modelling to predict media effect decompositions and saturations to optimize budget allocation strategy: FMCG Meal-kit case study. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/71041

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