Predicting Upselling and Cross-Selling in the B2B SaaS Market:  The role of Customer Usage Patterns

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Keywords	customer retention, cross-selling, upselling, oversampling, imbalance learning, classification model, machine learning
Thesis Advisor	Slivko, Olga, Wan, Charles
Persistent URL	hdl.handle.net/2105/71043
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chan, Charlie. (2024). Predicting Upselling and Cross-Selling in the B2B SaaS Market: The role of Customer Usage Patterns. In Business Analytics & Management.http://hdl.handle.net/2105/71043

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