Sustainability and Brand Heritage in B2B Marketing

Additional Metadata
Keywords	Environmental sustainability communication; Brand equity; Steel industry; B2B market; Brand trust; Perceived need for sustainable suppliers; Brand heritage
Thesis Advisor	Pilli, LE
Persistent URL	hdl.handle.net/2105/71130
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elsen, L.F. van den. (2024, March 14). Sustainability and Brand Heritage in B2B Marketing. Business Economics. Retrieved from http://hdl.handle.net/2105/71130

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