The brand architecture strategy of management consulting firms

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Keywords	brand architecture strategy, brand architecture, management consulting
Thesis Advisor	Kraaijenbrink, Jeroen, van Wijk, Raymond
Persistent URL	hdl.handle.net/2105/71254
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huba, Zsófia. (2024, February 13). The brand architecture strategy of management consulting firms. Strategic Management. Retrieved from http://hdl.handle.net/2105/71254

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