The brand architecture strategy of management consulting firms

Additional Metadata
Keywords	brand architecture strategy, brand architecture, management consulting
Thesis Advisor	Kraaijenbrink, Jeroen, van Wijk, Raymond
Persistent URL	hdl.handle.net/2105/71254
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huba, Zsófia. (2024). The brand architecture strategy of management consulting firms. In Strategic Management.http://hdl.handle.net/2105/71254

Publication