Is it always easy to be green? The convergence of corporate branding and CSR and the fallacy of Greenwashing.

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Keywords	corporate branding, csr, greenwashing, co-creation
Thesis Advisor	Ind, Nicholas Jonathan, Berens, Guido
Persistent URL	hdl.handle.net/2105/71285
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kotrotsou, Melina /Maria. (2024, February 15). Is it always easy to be green? The convergence of corporate branding and CSR and the fallacy of Greenwashing.. Corporate Communication. Retrieved from http://hdl.handle.net/2105/71285

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