Is it always easy to be green? The convergence of corporate branding and CSR and the fallacy of Greenwashing.

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Keywords	corporate branding, csr, greenwashing, co-creation
Thesis Advisor	Ind, Nicholas Jonathan, Berens, Guido
Persistent URL	hdl.handle.net/2105/71285
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kotrotsou, Melina /Maria. (2024). Is it always easy to be green? The convergence of corporate branding and CSR and the fallacy of Greenwashing. In Corporate Communication.http://hdl.handle.net/2105/71285

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