2024-02-27
Uncovering how an NFT influences the Perceived Customer Value of the Physical Luxury Product it is linked to. Insights from an Experimental Survey and Interviews
Publication
Publication
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Gabel, Sebastian, van Everdingen, Yvonne | |
hdl.handle.net/2105/71317 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
de Wit, Thomas. (2024, February 27). Uncovering how an NFT influences the Perceived Customer Value of the Physical Luxury Product it is linked to. Insights from an Experimental Survey and Interviews. International Management CEMS. Retrieved from http://hdl.handle.net/2105/71317
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