2024-02-27
Uncovering how an NFT influences the Perceived Customer Value of the Physical Luxury Product it is linked to. Insights from an Experimental Survey and Interviews
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Gabel, Sebastian, van Everdingen, Yvonne | |
| hdl.handle.net/2105/71317 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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de Wit, Thomas. (2024). Uncovering how an NFT influences the Perceived Customer Value of the Physical Luxury Product it is linked to. Insights from an Experimental Survey and Interviews. In International Management CEMS.http://hdl.handle.net/2105/71317 |
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