The effect of geolocation data on the consumer attitude towards personalized advertising

Additional Metadata
Keywords	Personalised Advertising, Location-based advertising, Privacy Concern, Ad Timing, Consumer Awareness of Data Tracking, Elaboration Likelihood Model
Thesis Advisor	Gabel, Sebastian, Olie, Rene
Persistent URL	hdl.handle.net/2105/71350
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veauthier, David. (2024). The effect of geolocation data on the consumer attitude towards personalized advertising. In International Management CEMS.http://hdl.handle.net/2105/71350

Publication