Utilising Anonymous Mobile App Data to Improve the Predictive Accuracy of the Huff Model for Dutch & Belgian Retailers

Additional Metadata
Keywords	Huff model, Trade Area Analysis, Anonymous mobile app data
Thesis Advisor	Gabel, Sebastian, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/71355
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Probost, Maximilian. (2024). Utilising Anonymous Mobile App Data to Improve the Predictive Accuracy of the Huff Model for Dutch & Belgian Retailers. In Business Analytics & Management.http://hdl.handle.net/2105/71355

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