Quantifying the Effect of Retention Campaign Emails: A Causal Analysis using Treatment Effects and Covariates

Additional Metadata
Keywords	Retention campaigns, Compliance Promotions, Customer Targeting, Customer Churn, E-mail Marketing
Thesis Advisor	Roos, J.M.T., Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/71414
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liang, Jile. (2024). Quantifying the Effect of Retention Campaign Emails: A Causal Analysis using Treatment Effects and Covariates. In Business Analytics & Management.http://hdl.handle.net/2105/71414

Publication