Examining the Influence of Consumption- and Sufficiency-Promoting Websites, Social Norms, and Perceived Quality on Consumer Purchase Intentions

The detrimental impact of unsustainable consumption and production patterns on the global environment underscores the urgency for sustainable practices across industries. This study employs an experimental research design to delve deeper into sufficient consumption behaviors and offer valuable insights for organizations. Specifically, the research question investigates the influence of consumption- and sufficiency-promoting websites, combined with social norm nudges, on consumer purchase intentions and perceived quality. The findings reveal that respondents exposed to sufficiency-promoting websites perceived lower product quality, contrary to the proposed hypotheses. Interestingly, the type of content did not significantly affect purchase intentions directly. Instead, perceived quality emerged as the most influential factor, aligning with previous research. The findings have essential implications for the industry, stressing the importance of product presentation and perceived quality in shaping consumer behavior. By prioritizing longer product lifetimes and durability, businesses can foster a culture of sustainability, promoting responsible consumption practices and aligning with evolving consumer values.