Tourism for What Development? The Role of Entrepreneurs and Institutions in shaping Paths

In face of the dualism between endogenous and exogenous development, this paper analyses how a model of development is defined and control over a sector established. The analysis is made through a comparison of the development process in two brazilian villages – Jericoacoara and Prainha do Canto Verde. The former developed tourism by an exogenous approach, while in the latter tourism was developed through an endogenous approach. The paper also analyses development outcomes, comparing the trade-off and sustainability of both models. The analysis is made through the lenses of structuration theory and is based on the concepts of path-dependence and path-creation. A key conclusion of the paper is that the dualism proposed by literature between external and internal actors should be complemented by another dimension – the drives of change agents.