Museums, Millennials and Gen Z

To know the expectations and motivations behind the cultural consumption of Millennials and Gen Z, I compared the opinions and experiences regarding museum visits between young visitors and museum professionals of the Kunstinstituut Melly and Boijmans van Beuningen. Based on theoretical concepts such as cultural capital, cultural consumption of young audiences and the New Museology, I built two interview guidelines that, through qualitative methods, allowed me to compare the answers between the participants and analyze them under the same theoretical concepts. Some of the results this research indicate are the importance of engaging activities in museums, approaching social issues through curated efforts and museums becoming places of social interactions outside of purely cultural topics.