Bring a Friend: A study of Customer Referral Event Effectiveness

Additional Metadata
Keywords	customer referral programs, customer management, customer loyalty, word of mouth, social networks, customer referral events
Thesis Advisor	Quinn, Martin, Koppius, Otto
Persistent URL	hdl.handle.net/2105/71741
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adam, Filippos. (2024). Bring a Friend: A study of Customer Referral Event Effectiveness. In International Management CEMS.http://hdl.handle.net/2105/71741

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