2024-06-18
Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions
Publication
Publication
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Liberali, Jordana, Berens, Guido | |
hdl.handle.net/2105/71848 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Lugano, Diego. (2024, June 18). Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions. Master in Management. Retrieved from http://hdl.handle.net/2105/71848
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