Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions

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Keywords	brand identity, risk perceptions, consumers' attitudes towards sustainability, consumer purchasing intention, sustainability, sustainable fashion
Thesis Advisor	Liberali, Jordana, Berens, Guido
Persistent URL	hdl.handle.net/2105/71848
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lugano, Diego. (2024, June 18). Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions. Master in Management. Retrieved from http://hdl.handle.net/2105/71848

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