Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions

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Keywords	brand identity, risk perceptions, consumers' attitudes towards sustainability, consumer purchasing intention, sustainability, sustainable fashion
Thesis Advisor	Liberali, Jordana, Berens, Guido
Persistent URL	hdl.handle.net/2105/71848
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lugano, Diego. (2024). Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions. In Master in Management.http://hdl.handle.net/2105/71848

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