Exploring the Use of Analytical CRM Practices  in the B2B SaaS Sales Process

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Keywords	B2B, SaaS, subscriptions, analytical CRM, sales process, customer behaviour, churn
Thesis Advisor	Gabel, Sebastian, Chen, Xi
Persistent URL	hdl.handle.net/2105/71865
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jong, Lieke. (2024). Exploring the Use of Analytical CRM Practices in the B2B SaaS Sales Process. In Business Analytics & Management.http://hdl.handle.net/2105/71865

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