The Impact of Introducing a New Brand Extension on Demand and Marketshare in the Pet Food Industry During Covid-19

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Keywords	pet food industry, brand extension, Covid-19, marketing, Bayesian BLP, random coefficient logit model, consumer purchasing behaviour
Thesis Advisor	Chen, Xi, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/71922
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijman, Dominique. (2024, July 2). The Impact of Introducing a New Brand Extension on Demand and Marketshare in the Pet Food Industry During Covid-19. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/71922

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