Customer Lifetime Value Modelling Across Diverse Business Regions in the SaaS Industry: A Case Study

Additional Metadata
Keywords	customer lifetime value, customer segments, SaaS industry, bayesian statistics, Beta-Geometric distribution, MCMC sampling, customer retention
Thesis Advisor	Roos, J.M.T., Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/71949
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jin, Lisa. (2024). Customer Lifetime Value Modelling Across Diverse Business Regions in the SaaS Industry: A Case Study. In Business Analytics & Management.http://hdl.handle.net/2105/71949

Publication