2024-07-02
To Discount or Not To Discount: Validating and Improving Discount Strategies Through CLV Predictions and Uplift Models
Publication
Publication
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Lemmens, Aurélie, Ponte, Gillian | |
hdl.handle.net/2105/71951 | |
Business Analytics & Management | |
Organisation | Rotterdam School of Management |
Martinez Sosa, Joaquin. (2024, July 2). To Discount or Not To Discount: Validating and Improving Discount Strategies Through CLV Predictions and Uplift Models. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/71951
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