To Discount or Not To Discount: Validating and Improving Discount Strategies Through CLV Predictions and Uplift Models

Additional Metadata
Keywords	uplift model, targeting, discount, experiment
Thesis Advisor	Lemmens, Aurélie, Ponte, Gillian
Persistent URL	hdl.handle.net/2105/71951
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Martinez Sosa, Joaquin. (2024). To Discount or Not To Discount: Validating and Improving Discount Strategies Through CLV Predictions and Uplift Models. In Business Analytics & Management.http://hdl.handle.net/2105/71951

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