2024-07-18
Frame It Right! Boosting Virtual Try-On with Strategic Messaging: A Look at the Role of Loss Frames
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Fasaei, H., Jansen, Justin | |
| hdl.handle.net/2105/72455 | |
| Strategic Management | |
| Organisation | Rotterdam School of Management |
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Frattini, Zoe. (2024, July 18). Frame It Right! Boosting Virtual Try-On with Strategic Messaging: A Look at the Role of Loss Frames. Strategic Management. Retrieved from http://hdl.handle.net/2105/72455 |
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