2024-07-18
Frame It Right! Boosting Virtual Try-On with Strategic Messaging: A Look at the Role of Loss Frames
Publication
Publication
Additional Metadata | |
---|---|
, | |
Fasaei, H., Jansen, Justin | |
hdl.handle.net/2105/72455 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Frattini, Zoe. (2024, July 18). Frame It Right! Boosting Virtual Try-On with Strategic Messaging: A Look at the Role of Loss Frames. Strategic Management. Retrieved from http://hdl.handle.net/2105/72455
|