The Role of Social Media in Fostering Adoption of Sustainable Fashion Practices: Consumer Interpretations of Color and Language in Fashion Houses' Campaigns

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Keywords	sustainability, strategy, strategic marketing, innovation, fashion industry
Thesis Advisor	Ramirez Ramirez, Alejandro, de Rochemont, maurice
Persistent URL	hdl.handle.net/2105/72457
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kostovska, Ivona. (2024, July 18). The Role of Social Media in Fostering Adoption of Sustainable Fashion Practices: Consumer Interpretations of Color and Language in Fashion Houses' Campaigns. Strategic Management. Retrieved from http://hdl.handle.net/2105/72457

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