2024-08-30
Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism
Publication
Publication
Additional Metadata | |
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Scekic, A | |
hdl.handle.net/2105/72523 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Santos de A Gaspar da Cunha, G. dos. (2024, August 30). Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism. Business Economics. Retrieved from http://hdl.handle.net/2105/72523
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