Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism

Additional Metadata
Keywords	Brand Activism; Corporate Advocacy; Switching Costs; Purchase Intentions; Consumer-Brand Identification
Thesis Advisor	Scekic, A
Persistent URL	hdl.handle.net/2105/72523
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Santos de A Gaspar da Cunha, G. dos. (2024, August 30). Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism. Business Economics. Retrieved from http://hdl.handle.net/2105/72523

Publication