Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism

Additional Metadata
Keywords	Brand Activism; Corporate Advocacy; Switching Costs; Purchase Intentions; Consumer-Brand Identification
Thesis Advisor	Scekic, A
Persistent URL	hdl.handle.net/2105/72523
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Santos de A Gaspar da Cunha, G. dos. (2024). Do We Actually Care About Activist Brands?Assessing the Moderating Role of Switching Costs on Authentic Brand Activism. In Business Economics.http://hdl.handle.net/2105/72523

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