What is the Impact of TDM (Targeted Direct Mails that are Tailored Based on Past Purchases) on Purchase Behavior of Customers?

Additional Metadata
Keywords	Direct Mail; Marketing; Purchase Incidence; Purchase Spending
Thesis Advisor	Vafainia, S
Persistent URL	hdl.handle.net/2105/72590
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schenk, T.H.F. (2024, September 6). What is the Impact of TDM (Targeted Direct Mails that are Tailored Based on Past Purchases) on Purchase Behavior of Customers?. Business Economics. Retrieved from http://hdl.handle.net/2105/72590

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