Does your reputation online matters? Assessing the Influence of Social Media on Brand Image Across Online Purchase Channels

Additional Metadata
Keywords	Social Media; Electronic Word-of-Mouth; Brand Image; E-commerce; Social Media Sentiment; VARMAX modelling; Online Reputation
Thesis Advisor	Crombrugge, M van
Persistent URL	hdl.handle.net/2105/72629
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Villanueva, A.F. (2024). Does your reputation online matters? Assessing the Influence of Social Media on Brand Image Across Online Purchase Channels. In Business Economics.http://hdl.handle.net/2105/72629

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