Content that Clicks: Comparing the Influence of User-Generated and Brand-Generated Content on Consumer Behavior with Brand Awareness as a Moderator.

Additional Metadata
Keywords	User-Generated Content; Brand-Generated Content; Purchase Intention; Consumer Engagement; Brand Awareness; Digital Marketing; Social Media Marketing
Thesis Advisor	Faramarzi, A
Persistent URL	hdl.handle.net/2105/72659
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fatah, A.R. (2024, August 14). Content that Clicks: Comparing the Influence of User-Generated and Brand-Generated Content on Consumer Behavior with Brand Awareness as a Moderator.. Business Economics. Retrieved from http://hdl.handle.net/2105/72659

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