Content that Clicks: Comparing the Influence of User-Generated and Brand-Generated Content on Consumer Behavior with Brand Awareness as a Moderator.

Additional Metadata
Keywords	User-Generated Content; Brand-Generated Content; Purchase Intention; Consumer Engagement; Brand Awareness; Digital Marketing; Social Media Marketing
Thesis Advisor	Faramarzi, A
Persistent URL	hdl.handle.net/2105/72659
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fatah, A.R. (2024). Content that Clicks: Comparing the Influence of User-Generated and Brand-Generated Content on Consumer Behavior with Brand Awareness as a Moderator. In Business Economics.http://hdl.handle.net/2105/72659

Publication