Effects of new product announcements and market launches: insights from the automotive industry and BMWs electric transformation

Additional Metadata
Keywords	BMW; Electrification; Electric vehicles; Transformation; Event study; Product announcements; Product launches
Thesis Advisor	Triviza, E
Persistent URL	hdl.handle.net/2105/72717
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szabo, V. (2024). Effects of new product announcements and market launches: insights from the automotive industry and BMWs electric transformation. In Business Economics.http://hdl.handle.net/2105/72717

Effects of new product announcements and market launches: insights from the automotive industry and BMWs electric transformation