How does brand equity, an intangible asset, impact a firms performance?

Additional Metadata
Keywords	brand value; firm performance; accounting measures; market measure
Thesis Advisor	Gabarro Bonet, MG
Persistent URL	hdl.handle.net/2105/73533
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Douard, S.A. (2024, September 18). How does brand equity, an intangible asset, impact a firms performance?. Business Economics. Retrieved from http://hdl.handle.net/2105/73533

How does brand equity, an intangible asset, impact a firms performance?