Generational Perspectives on Electronic Word-of-Mouth: An Examination of Motivational Drivers Across Age Cohorts

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Keywords	electronic word-of-mouth; generational cohorts; FIRO theory; digital marketing; qualitative research; social media behavior
Thesis Advisor	Georgievski, B
Persistent URL	hdl.handle.net/2105/73601
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Giardinelli, A. (2024, September 18). Generational Perspectives on Electronic Word-of-Mouth: An Examination of Motivational Drivers Across Age Cohorts. Business Economics. Retrieved from http://hdl.handle.net/2105/73601

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