Generational Perspectives on Electronic Word-of-Mouth: An Examination of Motivational Drivers Across Age Cohorts

Additional Metadata
Keywords	electronic word-of-mouth; generational cohorts; FIRO theory; digital marketing; qualitative research; social media behavior
Thesis Advisor	Georgievski, B
Persistent URL	hdl.handle.net/2105/73601
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Giardinelli, A. (2024). Generational Perspectives on Electronic Word-of-Mouth: An Examination of Motivational Drivers Across Age Cohorts. In Business Economics.http://hdl.handle.net/2105/73601

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