Enhancing Category Marketing Planning by Forecasting SKU Sales Value Share: A Machine Learning Approach

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Keywords	Machine Learning, Demand Forecasting, Category Management, FMCG
Thesis Advisor	Gabel, Sebastian, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/74059
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Šaras, Audrius. (2024). Enhancing Category Marketing Planning by Forecasting SKU Sales Value Share: A Machine Learning Approach. In Business Analytics & Management.http://hdl.handle.net/2105/74059

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