Enhancing Customer Retention in Airline Loyalty Programs Through Predictive Analytics

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Keywords	predictive analytics, customer churn, loytalty programs, machine learning, targeted marketing
Thesis Advisor	Ponte, Gillian, Kusterer, David Jakob
Persistent URL	hdl.handle.net/2105/74060
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wan, Xinchen. (2024). Enhancing Customer Retention in Airline Loyalty Programs Through Predictive Analytics. In Business Analytics & Management.http://hdl.handle.net/2105/74060

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