Exploring the factors & effects of AI adoption on SMEs operating in creative industries: perceptions of employees and managers

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Keywords	Artificial Intelligence, perceptions, SME, entrepreneurship, creativity
Thesis Advisor	Nghona, Xolani, de Rochemont, maurice
Persistent URL	hdl.handle.net/2105/74281
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Heerden, Veerle. (2024). Exploring the factors & effects of AI adoption on SMEs operating in creative industries: perceptions of employees and managers. In Strategic Entrepreneurship.http://hdl.handle.net/2105/74281

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