Byte-Sized Innovations: Decoding AI's Impact on Customer Experience and E-Commerce Firm Performance

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Keywords	Customer Experience, Firm Performance, AI adoption, Competitive Advantage, Technological Innovation, Artificial Intelligence, E-commerce
Thesis Advisor	Yilmaz, Erdem, Sabel, Christopher
Persistent URL	hdl.handle.net/2105/74310
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Le Loux, Naomi. (2024, July 25). Byte-Sized Innovations: Decoding AI's Impact on Customer Experience and E-Commerce Firm Performance. Strategic Management. Retrieved from http://hdl.handle.net/2105/74310

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