Byte-Sized Innovations: Decoding AI's Impact on Customer Experience and E-Commerce Firm Performance

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Keywords	Customer Experience, Firm Performance, AI adoption, Competitive Advantage, Technological Innovation, Artificial Intelligence, E-commerce
Thesis Advisor	Yilmaz, Erdem, Sabel, Christopher
Persistent URL	hdl.handle.net/2105/74310
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Le Loux, Naomi. (2024). Byte-Sized Innovations: Decoding AI's Impact on Customer Experience and E-Commerce Firm Performance. In Strategic Management.http://hdl.handle.net/2105/74310

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