Brand as a Beacon: The Role of Brand Image in Strategy Implementation

Additional Metadata
Keywords	Strategy Implementation, Brand Image
Thesis Advisor	Wijaya, Hendra, Klijn, Elko
Persistent URL	hdl.handle.net/2105/74324
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szennyai, Máté. (2024, July 25). Brand as a Beacon: The Role of Brand Image in Strategy Implementation. Strategic Management. Retrieved from http://hdl.handle.net/2105/74324

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