Brand as a Beacon: The Role of Brand Image in Strategy Implementation

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Keywords	Strategy Implementation, Brand Image
Thesis Advisor	Wijaya, Hendra, Klijn, Elko
Persistent URL	hdl.handle.net/2105/74324
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szennyai, Máté. (2024). Brand as a Beacon: The Role of Brand Image in Strategy Implementation. In Strategic Management.http://hdl.handle.net/2105/74324

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