The effect of advertisement type on customer brand experience

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Keywords	static / dynamic advertising, customer brand experience, advertisement personalisation
Thesis Advisor	Quinn, Martin, Wang, Wei
Persistent URL	hdl.handle.net/2105/74385
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruijmgaart, Gavin. (2024, July 30). The effect of advertisement type on customer brand experience. Business Information Management. Retrieved from http://hdl.handle.net/2105/74385

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