The effect of advertisement type on customer brand experience

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Keywords	static / dynamic advertising, customer brand experience, advertisement personalisation
Thesis Advisor	Quinn, Martin, Wang, Wei
Persistent URL	hdl.handle.net/2105/74385
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruijmgaart, Gavin. (2024). The effect of advertisement type on customer brand experience. In Business Information Management.http://hdl.handle.net/2105/74385

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