Targeting New Customers or Nurturing the Existing Base: The Role of Customer Loyalty in Digital Product Innovation Adoption

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Keywords	Innovation Adoption, Consumer Behaviour, Customer Loyalty, Digital Innovations
Thesis Advisor	Rijsdijk, Serge, Madiedo, Juan
Persistent URL	hdl.handle.net/2105/74394
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nanninga, Tim. (2024). Targeting New Customers or Nurturing the Existing Base: The Role of Customer Loyalty in Digital Product Innovation Adoption. In Management of Innovation.http://hdl.handle.net/2105/74394

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