A chatbot or a human? Investigating how different levels of anthropomorphism impact consumer adoption of customer support agents

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Keywords	chatbot, human, customer support, anthropomorphism, consumer adoption
Thesis Advisor	Rijsdijk, Serge, Madiedo, Juan
Persistent URL	hdl.handle.net/2105/74396
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stepanko, Petr. (2024). A chatbot or a human? Investigating how different levels of anthropomorphism impact consumer adoption of customer support agents. In Management of Innovation.http://hdl.handle.net/2105/74396

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