Understanding Willingness to Pay for Video Streaming Platform Features: The Moderating Role of Binge-Watching Behaviour Using a Conjoint Analysis Approach

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Keywords	Preferences, Willingness-to-Pay, Binge-Watching, SVoD Services, Conjoint Analysis, Platform Features
Thesis Advisor	Lemmens, Aurélie, Ponte, Gillian
Persistent URL	hdl.handle.net/2105/74431
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Przanowska, Joanna. (2024). Understanding Willingness to Pay for Video Streaming Platform Features: The Moderating Role of Binge-Watching Behaviour Using a Conjoint Analysis Approach. In Business Analytics & Management.http://hdl.handle.net/2105/74431

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