Forecasting Volume Sales for a Fast-Moving Consumer Good: An Econometric Approach to Unveiling the Importance of Price

Additional Metadata
Keywords	marketing, FMCG, forecasting, sales, price elasticity
Thesis Advisor	Ponte, Gillian, Kusterer, David Jakob
Persistent URL	hdl.handle.net/2105/74438
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jacobs, Rebecca. (2024, July 30). Forecasting Volume Sales for a Fast-Moving Consumer Good: An Econometric Approach to Unveiling the Importance of Price. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/74438

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