Forecasting Volume Sales for a Fast-Moving Consumer Good: An Econometric Approach to Unveiling the Importance of Price

Additional Metadata
Keywords	marketing, FMCG, forecasting, sales, price elasticity
Thesis Advisor	Ponte, Gillian, Kusterer, David Jakob
Persistent URL	hdl.handle.net/2105/74438
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jacobs, Rebecca. (2024). Forecasting Volume Sales for a Fast-Moving Consumer Good: An Econometric Approach to Unveiling the Importance of Price. In Business Analytics & Management.http://hdl.handle.net/2105/74438

Publication