Brands vs Retailers: Exploring the impact of Direct-to-Consumer marketing on traditional relationships

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Keywords	DTC, Marketing Mix Modeling, Brand marketing, PVAR
Thesis Advisor	Rooderkerk, Robert, Aghamohammadzadeh, Ehsan
Persistent URL	hdl.handle.net/2105/74441
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szabó, Rozi. (2024, July 30). Brands vs Retailers: Exploring the impact of Direct-to-Consumer marketing on traditional relationships. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/74441

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